According to the marketing rule of seven, a potential client must be exposed to your message at least seven times before they act!
Marketing events are great opportunities to get in front of potential clients and introduce them to your product or service. These events are now open again after two years of being closed or virtual due to the pandemic.
A custom tablecloth imprinted with your logo is the perfect way to make a statement in a sea of noise. It will help you stand out in large crowds, especially at events where you'll be up against your competitors.
Not only are custom tablecloths beautifully eye-catching, but they are also functional. The best ones raise brand awareness with vibrant colors printed on high-quality fabric that you can use time and time again.
What type of marketing events might you use your custom tablecloth? Keep reading to discover a wide variety of uses for this important piece of your event marketing material.
Tradeshows and Expos
Tradeshows and expos are large events where several brands are invited to market their products and services. It is highly likely that your competitors will also be on the show, and they may even be in close proximity to your display.
In this instance, your booth is your best chance at capturing the attention of prospects quickly. Make sure it's well-dressed with a custom tablecloth that matches your brand's color and style.
Beautifully designed custom tablecloths can be a great focal point for your booth. Whether you're giving out promotional items, collecting contact information, or selling products and services right on the spot, they'll help draw in potential clients if they're well-designed.
If you're cross-promoting your services with another business at an event, having custom tablecloths is not only a good idea, it's necessary! You'll want to make sure that your message isn't lost in the overall design of the booth and other marketing materials.
When designing your custom logo tablecloth for a co-marketing event promotion, try to make sure that the designs and layout match each other perfectly so neither side appears to overpower the next.
Make sure that you also have marketing material on hand that speaks only about your company. This lets people who are only seeking your services know that the connection, while complementary, isn't necessary.
Award shows and galas are excellent opportunities to get your brand in front of a large high-end crowd. You can use your custom tablecloth as part of your sponsorship package by placing it on the stage or at the entryway.
This is an excellent way to get your brand name out there to business owners who may seek your products and participation in their own events. Remember the rule of seven: the more opportunities you snag, the more brand awareness you build.
Opening Day Sponsorships
Whether you're sponsoring a Little League team or a new business, having a custom tablecloth with your logo prominently displayed is key. Make sure that your tablecloth is well-made and durable so that it can withstand heavy foot traffic and weather conditions.
You'll want to choose a style that fits the brand or theme of the event for optimal results. For example, a baseball-themed tablecloth with your logo incorporated would be perfect for an opening day event.
From art fairs to food festivals, there are endless opportunities to get your brand in front of potential customers at local events. These events can be smaller and more intimate, catering to the community in which you serve.
They are great for building relationships with potential customers while showing existing customers that you're a good brand to support since you're involved in community-building.
Choose festivals and events that are attended by those in your target audience. Try to match your promotional offerings or at least the theme of the booth to the theme of the event.
Custom tablecloths will make your area more visible and inviting, encouraging people to stop by and learn more about what you do.
Custom tablecloths are perfect for company picnics, holiday parties, customer appreciation days, and any other type of corporate event. Even internal events deserve some type of marketing, to keep employees and existing customers informed of the latest developments and offerings that you have.
Make sure to choose a design that fits the theme of your event. For example, a more festive tablecloth would be perfect for a holiday party while a sleek, modern design would be better for a business conference.
Opportunities to meet potential employees at a job fair can present the perfect chance to get in front of those you would have never met otherwise. You'll want to make sure your hiring message is clearly communicated, as well as any benefits that your company offers.
Custom tablecloths are a great way to draw in candidates for an interview or simply to hand out promotional items with your brand name and contact information on them. This will encourage people to inquire further about job openings. Use your custom tablecloth to state your mission clearly.
No matter what the event, custom tablecloths create a professional image and provide another way for customers and potential clients to learn more about your business and products.
If you're launching a new product, custom tablecloths can help you create a buzz. Place them in strategic locations around the event space so that people can't help but notice your new product. You can also use them as part of your marketing collateral, such as handing out picnic tablecloths with your product information printed on them.
Customers will be happy to receive something that is useful to them, especially if it is well-designed and not too gaudy. Make sure to have plenty on hand so that everyone who wants one can take one home.
From press conferences to product demonstrations, media events are excellent opportunities to get your brand name out there. A custom tablecloth with your logo will help you stand out and get noticed by the media.
When choosing a design for your custom tablecloth, keep in mind that you'll want to make a good impression on the media. Choose a professional, minimalistic design that reflects well on your brand and conveys your message quickly and succinctly.
Parties and Concerts
Custom tablecloths are essential for entertainment events you may sponsor. They'll help you attract attention to your company and make your brand more visible when patrons are usually focused elsewhere. Make sure to choose a design that is eye-catching and easy to read from a distance.
You'll also want to make sure that your tablecloth is durable and easy to set up. After all, you'll be spending long hours at a party, so you'll want something that is easy to take down after the event.
Seminars and Workshops
Seminars attended by other industry professionals are a great place to target new clients. Custom tablecloths will help you create a professional environment and make your brand more visible.
When choosing a design for your custom tablecloth, make sure to choose something that is simple and easy to read.
Pop Up Stores
A pop-up store is a great way to capture the attention of a new audience, perhaps in a community or segment of the market that you've not yet penetrated.
Using custom tablecloths at your pop-up event helps to grab attention quickly, piquing the curiosity of passers-by. Make sure that your tablecloth design is bright and easy to read.
You don't need to sell produce to include Farmers Markets in your event marketing schedule! These are great opportunities to get out into the community and make your presence known.
Farmers' markets are usually well attended by community members who go often to see what's new while picking up their favorite produce and artisanal products.
Consider the weather when designing your custom tablecloth for these types of events. They should be bright but not reflective, as you wouldn't want to cause glares in the sunlight.
You also want to make sure that your tablecloth is heat resistant and UV protected so that your beautiful designs won't fade after a few weeks of use.
Your tablecloth might also be exposed to food and drink spills here, so the highest possible quality is best.
5 Things to Keep in Mind When Designing a Custom Tablecloth
1. Your branding and logo should be prominently displayed on the tablecloth in a way that is easy to read. Your logo should appear in the middle of the tablecloth that hangs over the front of your table.
Here, it is easily seen and grabs attention quickly. Your custom tablecloth should be long enough to cover and hide legs and storage boxes that may be under the table.
2. Choose custom designs that fit the theme of your event or seminar. For example, a spring-themed tablecloth would work well for a farmers market, while a simple modern design would be better for a business conference or product launch.
Your design should reflect your organization's brand while also fitting in with the event's style and feel. Make sure that all elements of your booth match.
If you're using a custom tablecloth and retractable banners, for instance, these should not clash. This makes your booth look cluttered and unprofessional. Choose a theme and stick with it throughout all of your marketing material.
3. Consider durability when choosing materials for your tablecloth. You'll want something that is easy to set up and take down, as well as sturdy enough to stand up to heavy use at events and seminars.
Stay away from cotton tablecloths, as they wrinkle easily and will take away from the professional look of your booth. Our custom tablecloths are made from polyester with the perfect weight to ensure a beautiful drape over any table you're using.
They are also flame retardant and stain resistant, holding up to rigorous use and outdoor conditions.
4. Make sure that any text or logos on your custom tablecloth are clear and easy to read from a distance. This will help you attract attention and get your message across quickly and effectively.
Heat transfer and screen printing logos are inferior printing selections when it comes to creating high-quality logo custom tablecloths. For the best quality, dye sublimation is your best bet. This finish ensures a vibrant full-color design that's long-lasting and eye-catching.
5. Keep in mind that you may need more than one tablecloth if you plan on using them at multiple events or in different locations. It's always better to have too many than not enough!
Choose different base colors that your logo will be printed on. This allows you to use the right table cloth for the right event. Remember that a custom tablecloth takes time to make, so be prepared in advance with multiple colors and designs.
Get Started on a Custom Tablecloth Today
As you can see, there are many marketing events where a custom tablecloth can be used to help promote your business. By working with an experienced and reputable company like ours, you can have peace of mind that your custom tablecloths will be of the highest quality with an engaging and eye-catching design.
Our tablecloths are durable, machine washable, and pass all requirements for a wide variety of event promotions. In fact, they are UV-protected, affordable, and store really well.
Contact us today to get started!