Trade show table covers are one of the first pieces of branding your customers see.
If you’re planning to host a trade show in the coming weeks or months, now is the time to pick out your table cover.
From maximizing the space of your table cloth to infusing your brand the right way, we’re going to look more closely at what you need to know about how to correctly use tradeshow tablecloths for your business.
What Is a Trade Show Tablecloth—And Why Do You Need One?
A trade show tablecloth is a simple piece of cloth that is used on your display tables at tradeshows. While some businesses use a solid color tablecloth, savvy presenters know the power of using a trade show table cloth with a logo.
Your tablecloth needs to be durable enough to withstand repeated use throughout the day and professional enough to represent your brand. Blank trade show table covers might seem like a good idea, but there are plenty of reasons to consider a branded tablecloth, which we’ll get into a bit later in this article.
Now that you know what a tradeshow table cover is, you might be wondering what the standard trade show table size is before you order yours.
What is the Standard Trade Show Table Size?
The standard trade show table size is either 6- or 8-foot-wide x 30” tall x 30” deep. This should give you between 12 and 16 square feet to work with.
This standard size gives you plenty of space to add your logo and branding directly to the table cloth you use.
It also gives you plenty of space to set up displays and demos of your products directly on top.
Remember, the size of your table is typically related to the size of the booth you rent for the tradeshow.
How Do Trade Shows Increase Engagement?
The number one way that trade shows increase your engagement is their potential to expose your brand to a new audience. How do they do this?
One way is that it offers a chance to get face-to-face with your potential customers. This allows you to answer questions on the spot, share your passion for your brand, and build a relationship with potential customers.
Trade shows also have a motivated audience. The people who go to trade shows usually have a problem they need to solve with a product. That captive audience holds the potential to generate substantial sales if you position your brand correctly.
Even if a customer doesn’t buy your product, they will remember your brand if and when they need help solving a problem.
Tradeshows also give you a chance to explore your competition in person. This research can help you redefine your products or service to better match what your customers are looking for.
Networking, too, can be incredibly beneficial for your business. Regardless of your industry, you could likely use assistance from vendors who serve your industry. This networking potential can further enhance the success of your business.
How Do You Attract People to Your Table?
Your trade show table has the greatest potential to increase engagement with your audience at any expo. Of course, that potential is based on how well you can optimize your trade show table covers.
So, what are the factors that attract your audience to your table?
- Color scheme
- Dress Code
Now, this doesn’t mean you need to hire a team of designers to create your expo table, but it does mean you need to put some thought into these areas of your booth.
For example, if your layout is difficult to navigate or creates barriers between you and your audience, then you could hinder your ability to make sales.
Alternatively, with lighting, you don’t want to blast people with bright lights or creep them out with mood lighting. The trick is to position your lighting in a way that is warm, inviting and creates the atmosphere you want to present.
Your color scheme should also be used to evoke certain emotions in your audience. You may either want to see how your colors stack up next to your competitors, or how they align with your other branding elements.
Your dress code and signage, too, play an important role in the success of your booth. What your team wears to the trade show is a direct representation of your brand—make sure it’s sending the right message. Your signage, too, is critical in attracting the right people to your booth which is why it is so critical to put the right information on your trade show table covers. After all, it can be used to showcase your products, promote your brand, and close sales.
5 Tips To Leverage Your Trade Show Table Covers
Tip #1. Choose The Right Material
You want your trade show table covers to be crafted from the right materials. There are multiple options for this. For example, you can choose from basic vinyl, heavy vinyl, cloth, and leather or leatherette materials. You should select your materials based on the environment of your trade show and the products you’re offering.
Tip #2. Identify The Right Colors
It’s equally important to identify the right colors for your trade show table covers. Choose colors that are consistent with your branding, audience research, and something that will allow enough contrast to ensure your logo pops!
Tip #3. Use The Right Sized Letters
The letters in your logo should be large enough to read from at least 10 feet away. Keep that in mind as you order your trade show table banner. Our recommendation is to keep your letters at 2 to 3 inches in height on a 6-foot tall table.
Tip #4. Keep Your Design Simple
You’ll want to keep your design simple. The more details you add, the more distracting it will be. You have just a couple of seconds to capture attention—avoid busy designs that are easy to overlook.
Tip #5. Choose the Right Design Team!
And finally, make sure you hire the right graphic design team for your table cover! Whether you’re looking for table covers for art shows or just want someone to get your logo printed correctly, we can help!
Get The Right Display Materials Today!
Custom Banner Lab provides top-notch trade show table covers for any event. Contact us today to order your blank trade show table covers or printed design table cloth.