If you’re an entrepreneur or work in marketing management for a well-established company, you already know how important trade shows can be for your annual success. Especially for e-commerce businesses or those that hope to distribute their products to retailers, these large, well-publicized events can be the difference between getting your product noticed and remaining relatively unknown. The key to achieving your goals at one of these events hinges on your ability to construct a truly epic trade show display.
That’s why Custom Banner Lab carries top quality table covers, backdrops, retractable banners, and canopy tents that can all be customized to bear your logo and match your color scheme! In addition to our marketing materials, here are some unique ideas for taking your trade show display to the next level.
Have A Pre-Show Plan
As all smart marketers know, there’s no such thing as "off the clock." Why wait for the trade show doors to open, when you could take to the streets or the hotel lobby to create buzz about your company? Hand out a key that could unlock a prize, a card with a secret promo code, or some other small item that will make people want to head straight for your booth when the event opens.
Provide The Power
You know what everyone’s looking for at a trade show: power. With smartphones, tablets, and laptops all requiring battery juice, power outlets will be a hot commodity at any trade show. Set up a portable charging station and your trade show display will be crowded all day long.
Swap Swag For Tweets
Twitter is a great tool for creating real-time messaging about what’s going on at your trade show display. Offer cool swag to anyone who tweets about your brand, booth, or hashtag while at the event!
We’ve got many more ideas about how you can turn your trade show display into an epic marketing opportunity. Stay tuned for part two of this post!