When your business shows up at a trade show, every detail matters—from your booth backdrop to your handshake. But once the event ends, the very next thing your new leads will do is look you up online.
What will they find?
If your website doesn’t match the professionalism and polish of your booth, it could cost you. That's why we recommend partnering with a web design team that understands branding across both print and digital experiences. One of our favorite small design teams to recommend is the husband-and-wife duo at Paired Inc..
Why Your Website Should Match Your Trade Show Display
At Custom Banner Lab, we help businesses create powerful, branded physical displays for trade shows, expos, and events. That includes:
But even the most eye-catching booth won’t matter if your website doesn’t reinforce the same message. Your online presence needs to extend the same story your booth starts—and that's where Paired Inc. shines.
Meet Paired Inc.
Paired Inc. is a husband-and-wife creative team specializing in custom website design, brand strategy, and marketing for small businesses. What makes them stand out is their hands-on, personalized approach. They’re not a massive agency where your project gets lost in a shuffle. They’re a small, focused, high-talent team that treats your business like it’s their own.
Some of their specialties include:
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Clean, custom-built websites (no cookie-cutter templates)
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Brand identity development—colors, typography, logo cohesion
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Strategic layout and copywriting guidance
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Mobile-optimized designs that load fast and look great
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Seamless integration of your booth look and feel into your digital brand
In other words, they’re the perfect digital counterpart to what we do in the physical world.
If you’re looking for expert website design services, we highly recommend checking them out.
Why We Recommend Paired Inc.
Here are just a few reasons we suggest checking them out:
1. They Understand Branding Across Mediums
Paired Inc. knows how to translate a physical presence—like a trade show booth—into a digital one. If your trade show display features bold colors, crisp messaging, and clean imagery, your website should echo that same visual language. They’ll ensure it does.
2. They’re Small but Mighty
Working with a boutique team means fewer layers and more personal communication. You’re not handed off to junior staff. You’re working directly with the creatives who care deeply about your business. As a fellow small business, we love that.
3. Their Work is Beautiful and Strategic
It’s not just about pretty websites. Their designs are conversion-focused, user-friendly, and optimized for real business goals. Whether you're selling products, booking clients, or collecting leads, your site needs to guide visitors toward action. That’s exactly what Paired Inc. designs for.
The Real Cost of a Bad Website After a Great Trade Show
Picture this: you’ve invested in a professionally designed booth from Custom Banner Lab. You’ve wowed attendees with your custom tablecloths, branded banners, and a stunning pop-up backdrop. Your flag was waving proudly at the aisle. You’ve collected leads and handed out business cards all day.
Then… your prospects visit your website.
But instead of a clean, easy-to-navigate, modern site—they find a clunky, outdated page that doesn’t reflect your professionalism. You just lost the lead.
A great booth attracts. A great website converts. You need both.
The Perfect Pairing: Paired Inc. + Custom Banner Lab
We believe in the power of smart partnerships. That’s why we’re proud to recommend Paired Inc. to our clients looking to improve their online presence. We handle the booth; they handle the browser. Together, you get a brand that’s consistent, professional, and memorable—both in-person and online.
If you're planning your next trade show and want to upgrade your online presence at the same time, visit Paired Inc. for personalized, high-quality website design services.
Want to Upgrade Your Website Before Your Next Trade Show?
Visit Paired Inc. to explore their web design services and see examples of their work. Whether you're looking to refresh your existing site or build something from the ground up, you’ll be in good hands with this talented team.
And while you’re planning your next event, don’t forget to browse our full line of custom trade show materials:
Let your offline and online presence work together—beautifully.